The Nike Free Hyperfeel Does Away With Extra Padding on the Sole
Meghan Young — July 17, 2013 — Lifestyle
References: nike & fastcodesign
The Nike Free Hyperfeel was created to address the rise of barefoot running. Whether people are literally running barefoot or using footwear like the Vibram Five Finger shoes, more and more people are looking to feel a deeper connection with the ground they are treading. Considering the research that has gone into proper running form and injuries, it is surprising something like the Nike Free Hyperfeel hasn't come around sooner.
The brand's most minimal shoe to date, the Nike Free Hyperfeel does away with the extra padding on the bottom of the shoe. In a way, it's like a fancy sock. The Nike Free Hyperfeel even slips on like one. Nike Brand President Trevor Edwards says, "People have different styles and different approaches for running. Our ultimate vision is that we can design for you specifically, and the product actually moderates itself based on your natural gait."
The brand's most minimal shoe to date, the Nike Free Hyperfeel does away with the extra padding on the bottom of the shoe. In a way, it's like a fancy sock. The Nike Free Hyperfeel even slips on like one. Nike Brand President Trevor Edwards says, "People have different styles and different approaches for running. Our ultimate vision is that we can design for you specifically, and the product actually moderates itself based on your natural gait."
Trend Themes
1. Barefoot Running - Opportunity for companies to create ground-sensitive footwear for those seeking a deeper connection to the ground while running.
2. Minimal Footwear - Opportunity to create shoes that eliminate extra padding for a more natural and connected feel when walking or running.
3. Personalized Shoe Design - Opportunity to design shoes that adapt to an individual's unique running style and natural gait.
Industry Implications
1. Athletic Footwear - Opportunity for athletic footwear companies to develop groundbreaking products that promote healthier and more natural ways of walking and running.
2. Sports Medicine - Opportunity for the sports medicine industry to help educate the public about proper running form and injury prevention to complement the use of ground-sensitive footwear.
3. Fashion - Opportunity for the fashion industry to integrate minimal and ground-sensitive footwear into mainstream fashion trends as people increasingly seek to balance comfort, functionality, and aesthetics.
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