Dazed Digital and Nike FIELD Project Incorporates Human Action
Katherinev123 — August 7, 2012 — Marketing
References: dazeddigital & popsop
Dazed Digital magazine has teamed up with Nike on a unique digital project called Nike FIELD, an interactive audio visual experience that incorporates music, digital technology and human action.
Promoting the sportswear brand's innovative FuelBand product, the Nike FIELD film was made in collaboration with the music producer Nosaj Thing, the Swedish studio DinahMoe and FAIR, a design and technology collective based in Los Angeles.
Nike FIELD comprises an interactive video that can be altered by using your keyboard and mouse. For example, gliding your mouse's pointer across the screen or tapping a key on your keyboard will change the direction and color of the film's digital imagery. The music for the film was written by Nosaj Thing, who was inspired by Nike's FuelBand, reports Popsop.
Promoting the sportswear brand's innovative FuelBand product, the Nike FIELD film was made in collaboration with the music producer Nosaj Thing, the Swedish studio DinahMoe and FAIR, a design and technology collective based in Los Angeles.
Nike FIELD comprises an interactive video that can be altered by using your keyboard and mouse. For example, gliding your mouse's pointer across the screen or tapping a key on your keyboard will change the direction and color of the film's digital imagery. The music for the film was written by Nosaj Thing, who was inspired by Nike's FuelBand, reports Popsop.
Trend Themes
1. Interactive Audio Visual - Opportunity for businesses to incorporate interactive audio visual experiences into their marketing strategies and enhance user engagement.
2. Digital Technology Collaboration - Collaborating with technology companies or studios to create innovative digital projects can help brands enhance their digital presence and attract a tech-savvy audience.
3. Human-driven Interactive Content - Creating content that can be altered or controlled by user actions empowers users and provides a unique and engaging experience, potentially leading to increased brand awareness and customer loyalty.
Industry Implications
1. Marketing and Advertising - Incorporating interactive audio visual experiences in marketing campaigns can help brands stand out and capture the attention of consumers in a crowded advertising landscape.
2. Technology - Tech companies can collaborate with brands to create interactive digital projects and leverage their expertise to develop innovative and captivating user experiences.
3. Entertainment and Media - Integrating interactive elements into films, music videos, and digital content can enhance user engagement and provide a more immersive entertainment experience.
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