The Nike Dunk High LIVESTRONG Fights Cancer with Coolness
Michael Hines — July 5, 2010 — Fashion
References: undftd & solecollector
Fight cancer and steal the shoe spotlight with the Nike Dunk High LIVESTRONG shoes. If you are going to fight cancer, you might as well do it in style.
The Nike Dunk High LIVESTRONG has a simple black and yellow color scheme with a multicolor back heel. The multi-coloring is used to represent the different colors of all the nations competing in the Tour de France. Lance Armstrong has announced that this year's tour will be his last, so we should all celebrate his amazing achievements on and off of a bike by buying these kickass kicks.
The Nike Dunk High LIVESTRONG has a simple black and yellow color scheme with a multicolor back heel. The multi-coloring is used to represent the different colors of all the nations competing in the Tour de France. Lance Armstrong has announced that this year's tour will be his last, so we should all celebrate his amazing achievements on and off of a bike by buying these kickass kicks.
Trend Themes
1. Socially Conscious Fashion - Creating clothing items that raise awareness for a good cause can make a business stand out.
2. Charitable Partnerships - Partnering with charities or non-profits to create branded merchandise is a mutually beneficial way to raise awareness and funds.
3. Cause Marketing - Cause marketing allows companies to support a good cause while marketing their products in a way that resonates with consumers.
Industry Implications
1. Fashion - Fashion brands can use their platforms to create clothing items that promote social causes and attract consumers who want to make a difference.
2. Non-profit - Non-profits can partner with fashion brands to create unique and impactful merchandise that brings awareness to their cause and raises funds for their mission.
3. Sports - Sports companies can use their brand loyalty and audience to promote social causes and donate a portion of sales to charities or non-profits.
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