Jeremy Gutsche — May 18, 2006 — Social Good
References: insidetoronto
Nike has created a $500,000 track made entirely from recycled running shoes. The facility features a basketball court and running track. A school board trustee named Oliver Carroll noted, "We've discussed everything from soccer fields to Lord knows what. Last year, Nike, which in some other cities has done this, approached the city about where they could locate a running track. The city suggested they talk to us, and they did. So the three of us went into a partnership."
Trend Themes
1. Recycled Material Usage - Opportunities for businesses to incorporate recycled materials in their products or infrastructure.
2. Sustainable Sports Facilities - Disruptive innovation opportunities to create sports facilities that are environmentally friendly and made from recycled materials.
3. Partnerships for Social Impact - Opportunities for collaboration between corporations, municipalities, and educational institutions to create impactful projects.
Industry Implications
1. Sportswear Manufacturing - Opportunities for sportswear manufacturers to explore innovative ways of producing garments using recycled materials.
2. Construction - Disruptive innovation opportunities for the construction industry to incorporate sustainable and recycled materials in the development of sports facilities.
3. Education - Opportunities for educational institutions to partner with corporations and municipalities in creating sustainable and socially impactful projects.
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