The Nike Auto Trainer Green/Purple are Hipster-Friendly
Robyn Currie — June 30, 2010 — Fashion
References: hypebeast
Get ready hipsters, because another ironic pair of running shoes is coming your way. The Nike Auto Trainer green/purple have dropped, and wow, are they ever eye-catching.
It is rare for something so bright and colorful to be put on one's feet. Made out of a combination of leather and suede uppers, the Nike Auto Trainer green/purple is one shoe you'll want to get before everyone else.
Implications - Consumers now wish to stray from crowd-conforming fashions and are instead opting for pieces that allow them to express their individuality. These fashions feature atypical designs which make statements about the wearer's personal values and opinions. Companies can cater to these consumers by manufacturing unique products that allow for this self-expression.
It is rare for something so bright and colorful to be put on one's feet. Made out of a combination of leather and suede uppers, the Nike Auto Trainer green/purple is one shoe you'll want to get before everyone else.
Implications - Consumers now wish to stray from crowd-conforming fashions and are instead opting for pieces that allow them to express their individuality. These fashions feature atypical designs which make statements about the wearer's personal values and opinions. Companies can cater to these consumers by manufacturing unique products that allow for this self-expression.
Trend Themes
1. Individual Expression Fashion - Companies can seize the opportunity to create unique apparel and accessories that enable consumers to express their individuality.
2. Bright and Colorful Footwear - There is a growing demand for bold and vibrant footwear that stands out from the crowd, providing an opportunity for companies to innovate in this space.
3. Non-conformist Fashion - The rise of non-conformist fashion trends presents an opportunity for companies to create products that deviate from traditional styles and cater to consumers seeking alternative fashion statements.
Industry Implications
1. Fashion Apparel - Fashion brands can tap into the desire for individual expression by designing and producing clothing that allows consumers to break away from conventional fashion norms.
2. Footwear - Footwear companies can capitalize on the demand for bright and colorful shoes by developing innovative designs and materials to create eye-catching options for consumers.
3. Accessories - The accessories industry can take advantage of the trend towards non-conformist fashion by offering unique and bold accessories that allow individuals to showcase their personal style and values.
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