The Nike Aston Martin Hyperdunk Brings Some Class to the Court
Alex Scott — February 24, 2010 — Marketing
The Nike Aston Martin Hyperdunk Kobe Bryant Edition is a collaboration between the shoe giant and the luxury car retailer. This collaboration was the result of last year's famous viral video made by Bryant, where he jumps over the sports car wearing his own endorsed Hyperdunks.
The Nike Aston Martin Hyperdunk features premium leathers and authentic Aston Martin branding. If you want a pair of these though, good luck, they are an extremely limited run with only 500 pairs being made.
The Nike Aston Martin Hyperdunk features premium leathers and authentic Aston Martin branding. If you want a pair of these though, good luck, they are an extremely limited run with only 500 pairs being made.
Trend Themes
1. Luxury Athletic Shoes - Creating fashionable, limited-edition athletic footwear through collaborations with high-end luxury brands.
2. Athletic Shoe Marketing Stunts - Optimizing multi-media channels such as viral videos to market innovative athletic footwear.
3. Collectible Athletic Footwear - Offering exclusive, limited-edition sneakers to create a sense of value and exclusivity for sneaker enthusiasts.
Industry Implications
1. Athletic Shoe Manufacturers - Creating new product lines based on collaborations with high-end luxury brands to attract more fickle consumers.
2. Luxury Brands - Diversifying brand positionings and achieving cross-over success by collaborating with athletic shoe brands on products such as limited-edition sneakers.
3. Marketing and Advertising - Using multi-media channels such as viral videos to market innovative athletic footwear collaborations between luxury brands and athletic shoe manufacturers.
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