The Nike Air Zoom Pegasus 31 Takes the Iconic Pegasus Show to the Next Level
Rahul Kalvapalle — June 5, 2014 — Fashion
References: nikeinc & runningpetitor
The Nike Air Zoom Pegasus 31 is a remastered and reengineered version of one of the most iconic running shoes of all time, the classic Pegasus. This shoe is the result of a partnership between the Nike design team and legendary long-distance runner Mo Farrah, and was borne out of the insights of 16,000 miles worth of running testing conducted by runners of all levels.
The Nike Air Zoom Pegasus 31 is faster and more responsive than any Pegasus shoe put out in the series' 31 years of service. The shoe retains many of the iconic Pegasus features, including heel Zoom Air units for a cushioned and responsive run, a breathable upper and an all-around excellent fit. The new design features advanced additions such as a contoured last for a streamlined fit, a dropped offset for a more natural stance, a midfoot saddle and a crash rail outsole that provides a smooth transition between feet.
The Nike Air Zoom Pegasus 31 is faster and more responsive than any Pegasus shoe put out in the series' 31 years of service. The shoe retains many of the iconic Pegasus features, including heel Zoom Air units for a cushioned and responsive run, a breathable upper and an all-around excellent fit. The new design features advanced additions such as a contoured last for a streamlined fit, a dropped offset for a more natural stance, a midfoot saddle and a crash rail outsole that provides a smooth transition between feet.
Trend Themes
1. Enhanced Running Shoes - Opportunity for footwear companies to collaborate with athletes and incorporate technology for improved design to meet the demands of runners.
2. Data-driven Design - The use of data collected from runners at various levels can inform the design of future footwear and increase performance capabilities.
3. Streamlined Fit - Incorporation of contoured lasts in shoe design can increase comfort and improve fit, leading to better overall performance for athletes.
Industry Implications
1. Athletic Footwear - Technology and data collection can be leveraged to improve design and performance aspects of athletic footwear.
2. Athletic Apparel - Improved footwear design can drive demand for complementary athletic apparel products among runners and endurance athletes.
3. Sports Equipment - Opportunity for companies to explore innovation in sports equipment to support enhanced athletic performance through technology integration and performance-measuring data.
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