The Nike Air More Uptempo Was Updated with Four Fresh Iterations
Riley von Niessen — December 23, 2017 — Fashion
References: nike & highsnobiety
The Nike Air More Uptempo 'Currency' pack is made up of four designs, each of which honors a different type of money.
The revamped models feature embellishments that denote the "U.S. dollar, British pound, or French euro, with a fourth iteration connected to the Japanese yen." In addition to the symbols that are used for the currencies themselves, the models boast each nation's flag to make the references even more clear. For example, the Nike Air More Uptempos that honor the French euro feature the currency symbol on the backs of the heels, along with cut-outs that show the flag, while the rest of the uppers are colored in complementary hues of blue and white.
The revamped models feature embellishments that denote the "U.S. dollar, British pound, or French euro, with a fourth iteration connected to the Japanese yen." In addition to the symbols that are used for the currencies themselves, the models boast each nation's flag to make the references even more clear. For example, the Nike Air More Uptempos that honor the French euro feature the currency symbol on the backs of the heels, along with cut-outs that show the flag, while the rest of the uppers are colored in complementary hues of blue and white.
Trend Themes
1. Currency-inspired Sneaker Design - Disruptive innovation opportunity: Create sneaker designs that pay homage to different currencies, appealing to collectors and fashion enthusiasts.
2. National Flag Embellishments - Disruptive innovation opportunity: Integrate national flag symbols into product designs to create a sense of cultural identity and patriotism.
3. Global Monetary Tribute - Disruptive innovation opportunity: Collaborate with financial institutions or central banks to create limited edition sneakers that celebrate global currencies, bridging the worlds of finance and fashion.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Merge elements of currency and fashion to create unique and collectible sneakers that appeal to a wide range of consumers.
2. Collectibles - Disruptive innovation opportunity: Tap into the collectibles market by producing limited edition sneakers that feature currency-inspired designs, targeting sneaker collectors and enthusiasts.
3. Art and Design - Disruptive innovation opportunity: Explore the intersection of art, design, and fashion by incorporating elements of national symbols and currencies into innovative product creations.
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