The Nike Air Max 2015 Elevates the Sneaker Game
Rahul Kalvapalle — November 26, 2014 — Fashion
References: news.nike & struprecht-evangelisch.at
The Nike Air Max 2015 is but the latest iteration of a legendary running sneaker that revolutionized the sneaker industry.
The Nike Air Max 2015 is designed specifically for motion and to provide runners with optimum flexibility, comfort and fit. This edition of the Air Max is the first to feature a fully engineered mesh upper, which offers solid support and flexibility without compromising on breathability and light weight.
The shoe is also equipped with full-length Max Air cushioning, which provides plush and bouncy cushioning which feels great on the run.
The Nike Air Max 2015 is available for customization on NIKEiD. Six colors -- three men's and three women's -- will be available on Nike's official website on November 28, with additional colors being made available later.
Trend Themes
1. Fully Engineered Mesh Upper - Opportunity for sneaker industry to produce more lightweight and breathable sneakers.
2. Full-length Max Air Cushioning - Opportunity for athletic shoe industry to develop more bouncy and comfortable cushioning technology.
3. Customized Sneakers - Opportunity for companies to offer personalized sneaker designs to customers.
Industry Implications
1. Athletic Shoe - Innovation opportunity in cushioning technology for maximum comfort and performance.
2. Fashion - Tendency towards customized designs highlight a disruptive innovation opportunity in offering personalized products.
3. Sportswear - Developments in mesh upper materials present the opportunity for more lightweight and breathable sportswear products.
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