The Iconic Nike Air Force 1 Silhouette is Given a Girly Makeover
Malika Renee Butss — January 5, 2016 — Fashion
The Nike Air Force 1 is one of the most iconic sneakers to date. Dating back to 1979, these sneakers have always been a popular footwear choice.
Undergoing many iterations since the 2007 revamp, the Nike Air Force 1 now comes in a variety of colorways and prints. The latest addition to the Air Force 1 family is the Bleached Lilac, which features the famed silhouette with a more feminine appeal. In the recognizable high-top style, the Bleached Lilac colorway showcases a suede and faux woven synthetic upper with matching laces in a muted light pink hue. Juxtaposed with the all-over pink upper is a violet ankle strap and olive-toned outsole.
This basketball-turned-lifestyle shoe is the first women's-only iteration of the shoe Nike has produced in a very long time.
Undergoing many iterations since the 2007 revamp, the Nike Air Force 1 now comes in a variety of colorways and prints. The latest addition to the Air Force 1 family is the Bleached Lilac, which features the famed silhouette with a more feminine appeal. In the recognizable high-top style, the Bleached Lilac colorway showcases a suede and faux woven synthetic upper with matching laces in a muted light pink hue. Juxtaposed with the all-over pink upper is a violet ankle strap and olive-toned outsole.
This basketball-turned-lifestyle shoe is the first women's-only iteration of the shoe Nike has produced in a very long time.
Trend Themes
1. Feminine Athletic Footwear - There is a growing trend towards more feminine designs for athletic footwear, offering a new market for companies to create stylish and functional sportswear.
2. Retro Fashion - Retro-inspired fashion is becoming increasingly popular, creating opportunities for companies to tap into the nostalgia of consumers and update classic designs for a modern audience.
3. Personalized Sneaker Design - Customized or personalized designs are becoming more popular, allowing consumers to create unique and expressive footwear that reflects their personality and style.
Industry Implications
1. Athletic Footwear - Athletic footwear companies can capitalize on the growing trend of feminine sneakers by designing products that offer both style and functionality for female athletes and consumers alike.
2. Fashion Retail - Retailers can benefit from the trend of retro fashion and create marketing campaigns that target consumers who are interested in the nostalgia and charm of classic designs.
3. Artificial Intelligence and Footwear Design - Artificial intelligence and machine learning technologies can be utilized to create new and innovative personalized and customized footwear designs for consumers on a large scale.
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