The Nik Hartley Zoo Magazine Editorial Exhibits an Abused Look
Tiana Reid — June 19, 2010 — Fashion
References: zoomagazine.de & thefashionisto
This Nik Hartley Zoo Magazine fashion photography spread features model Alex Bennett looking rough and tough with a scratched-up face to match his hoodlum stares. Bennett's prime accessory for the shoot is Next model Naomi.
Stylist Matthew Josephs pairs Bennett's abused look with baseball caps, slummy sweats, uneven socks, old-school basketball sneakers and tank tops.
Implications - The daring and confrontational quality of this Nik Hartley pictorial taps into the badass "punk rock" aesthetic of hip culture in a bold and dramatic way. Fashion that is unapologetic and controversial is fashion that gets people talking, so it's no surprise that Nik Hartley has tapped into that aesthetic in order to make a mark on his target audience.
Stylist Matthew Josephs pairs Bennett's abused look with baseball caps, slummy sweats, uneven socks, old-school basketball sneakers and tank tops.
Implications - The daring and confrontational quality of this Nik Hartley pictorial taps into the badass "punk rock" aesthetic of hip culture in a bold and dramatic way. Fashion that is unapologetic and controversial is fashion that gets people talking, so it's no surprise that Nik Hartley has tapped into that aesthetic in order to make a mark on his target audience.
Trend Themes
1. Badass Fashion - Disruptive innovation opportunity: Create bold and controversial fashion that taps into the punk rock aesthetic to capture attention and spark conversations.
2. Unapologetic Style - Disruptive innovation opportunity: Design fashion that embraces a confrontational and daring quality, pushing boundaries and challenging traditional norms.
3. Hoodlum Chic - Disruptive innovation opportunity: Combine streetwear elements with a rough and tough aesthetic to create a unique and edgy fashion style.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore new materials, designs, and styles that incorporate the badass and unapologetic fashion trends.
2. Photography - Disruptive innovation opportunity: Experiment with unconventional and gritty photography techniques that capture the rebellious spirit of badass fashion.
3. Streetwear - Disruptive innovation opportunity: Innovate streetwear fashion by infusing it with the rough and tough elements seen in the Nik Hartley editorial.
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