Mercer Amsterdam and NASA Unveiled the W3RD 2.0 Night Mission Shoes
References: merceramsterdam & hypebeast
Mercer Amsterdam and NASA joined forces once again following their previous collaboration earlier this year, where the duo unveiled sneakers inspired by Apollo 11 -- the latest partnership introduces the W3RD 2.0 Night Mission sneakers. The new shoes are essentially a darker version of the original collaborative model and they are highlighted by the sleek black finish. On the sides of the sneakers are NASA branding accents in a bold blue and silver engraved details that read "APOLLO XVII" in reference to the original inspiration.
There are also reflective black 3M details that brighten up in the dark in reference to how Apollo 11 was the first-ever rocket launch that took place at night. The new W3RD 2.0 Night Mission sneakers are now available for purchase online at Mercer Amsterdam.
There are also reflective black 3M details that brighten up in the dark in reference to how Apollo 11 was the first-ever rocket launch that took place at night. The new W3RD 2.0 Night Mission sneakers are now available for purchase online at Mercer Amsterdam.
Trend Themes
1. Space-inspired Sneakers - There is an opportunity for shoe companies to collaborate with space organizations to create new designs inspired by space exploration and innovation.
2. Reflective Details - The use of reflective materials and technology in fashion products can improve safety and visibility in low-light environments.
3. Branded Accents - Brand partnerships can add an element of uniqueness and exclusivity to fashion products.
Industry Implications
1. Fashion - Fashion companies can push the boundaries of design by incorporating inspiration from space and collaborating with organizations like NASA.
2. Space Technology - Space organizations can explore potential partnerships with fashion companies to diversify their revenue streams while creating more visibility and brand awareness.
3. Safety Equipment - The use of reflective materials can also be applied to safety equipment, such as workwear or athletic gear, to improve visibility and reduce accidents in low-light environments.
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