Murad's Night Fix Enzyme Treatment Works with the Circadian Rhythm
Laura McQuarrie — March 15, 2019 — Fashion
References: murad & cosmeticsbusiness
Murad recently launched its Night Fix Enzyme Treatment as a reparative overnight treatment that uses chronopeptide and a tri-enzyme treatment alongside the body’s circadian rhythm. This product, which supports the body's natural ability to repair itself, helps to provide skin that looks refreshed, appears healthier, hydrated and more well-rested.
The anti-aging overnight treatment is suited for all skin types and boasts a formula that's free from parabens, sulfates, alcool, synthetic colors and other controversial ingredients.
The ingredients that power the product include the anti-ageing peptide chronopeptide and tri-Enzyme technology that comes from red and green micro-algae for antioxidant protection. To support sleep, the product also includes patent-pending Aroma technology with a soothing scent to enhance the quality of one's rest.
The anti-aging overnight treatment is suited for all skin types and boasts a formula that's free from parabens, sulfates, alcool, synthetic colors and other controversial ingredients.
The ingredients that power the product include the anti-ageing peptide chronopeptide and tri-Enzyme technology that comes from red and green micro-algae for antioxidant protection. To support sleep, the product also includes patent-pending Aroma technology with a soothing scent to enhance the quality of one's rest.
Trend Themes
1. Chronopeptide Technology - The development of anti-aging products using chronopeptide technology and tri-enzyme treatment to support the circadian rhythm presents an opportunity for disruptive innovation in the beauty industry.
2. Overnight Skincare - The rise of overnight skincare products that aim to enhance the body's natural ability to repair itself presents an opportunity for disruptive innovation in the beauty industry.
3. Clean Beauty - The increasing demand for products free from controversial and harmful ingredients presents an opportunity for disruptive innovation in the beauty industry that caters to the clean beauty movement.
Industry Implications
1. Beauty - The beauty industry can leverage advances in chronopeptide technology and overnight skincare to develop innovative anti-aging products.
2. Health and Wellness - The health and wellness industry can incorporate overnight skincare products to support the body's natural ability to repair itself.
3. Natural and Organic - The natural and organic industry can capitalize on the demand for clean beauty and formulate anti-aging skincare products free from harmful ingredients.
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