Airbnb's 'Night At' Contest Will Reward Lucky Toronto Sports Fans
Christopher Magsambol — December 6, 2015 — World
References: airbnb & marketingmag
Airbnb and MLSE have created an in-arena hotel accommodation that will be the reward for its annual 'Night At' contest. This year's project however, proves to have the most ambitious reward yet. To win the incredible sporting experience, participants are being asked to answer, “Why you’re the biggest Maple Leafs and Raptors fan and what it would mean to you to stay overnight at the Air Canada Centre.” Two lucky fans will be selected from thousands of applicants.
The customized suite was built overlooking the lower bowl of the arena where winners will watch the hockey game from, before transitioning to courtside seats to watch the Raptors-Clippers game the following night. This first-class experience will include high-end meals, a luxurious bathroom facility and a behind-the-scenes tour of the Air Canada Centre.
The customized suite was built overlooking the lower bowl of the arena where winners will watch the hockey game from, before transitioning to courtside seats to watch the Raptors-Clippers game the following night. This first-class experience will include high-end meals, a luxurious bathroom facility and a behind-the-scenes tour of the Air Canada Centre.
Trend Themes
1. In-arena Accommodations - Disruptive innovation opportunity: Creating unique in-arena accommodations for sports fans, providing a one-of-a-kind experience that expands beyond the game.
2. Fan Experience Contests - Disruptive innovation opportunity: Hosting interactive contests that require fans to engage with a brand, creating a loyal and passionate fanbase.
3. Customized Luxury Suites - Disruptive innovation opportunity: Offering customized and exclusive luxury suites for fans that provide a high-end experience with personalized amenities and services.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Developing unique accommodations and experiences for travelers, creating new revenue streams and expanding the reach of the industry.
2. Sports and Entertainment - Disruptive innovation opportunity: Enhancing the fan experience through interactive events, creating lasting connections between fans and teams or brands.
3. Technology - Disruptive innovation opportunity: Integrating technology into the fan experience through custom mobile apps, AI-driven recommendations and IoT devices to provide a seamless and personalized experience.
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