Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,941 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,715 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,941 cutting edge ideas.

Rest Station Photography

Clean the Sky - Positive Eco Trends & Breakthroughs

Photographer Nicolo Sertorio Documents Abandoned Roadside Stations

— December 16, 2014 — Art & Design
Photographer Nicolo Sertorio has documented a series of abandoned rest areas throughout the United States. The Italian artist has done so alongside the American interstate road system, mapping out varying stops that for the most part attract few visitors.

Sertoria notes that many of these rest stations are now in a state of decay. Gas stations and large food chains have made them relatively useless. Coupled with this has been the decline of interstate vehicle traffic and state budgets, taking away funding for the areas that are supposed to provide respite for drivers.

While rest point may no longer be of much appeal to travelers, there is nonetheless a sense of beauty that is present in all of Sertorio's barren shots. Evidently, little is needed to showcase these landscapes.
Trend Themes
1. Abandoned Rest Areas - The trend of abandoned rest areas presents an opportunity for innovative solutions, such as repurposing these spaces for eco-friendly amenities or transforming them into art installations.
2. Decline of Interstate Traffic - The decline of interstate vehicle traffic signifies the need for disruptive innovation in transportation, such as exploring alternative modes of travel or developing efficient and sustainable transportation systems.
3. Decaying Infrastructure - The decay of rest stations highlights the potential for disruptive innovation in infrastructure maintenance and revitalization, including implementing advanced technologies for restoration or creating sustainable architectural designs.
Industry Implications
1. Art and Photography - The art and photography industry can benefit from the trend of documenting and showcasing abandoned rest areas, providing new opportunities for artists and photographers to capture unique and visually captivating landscapes.
2. Hospitality and Travel - The hospitality and travel industry can explore disruptive innovation by transforming abandoned rest areas into immersive travel experiences, offering eco-conscious accommodations or creating interactive roadside attractions.
3. Transportation and Infrastructure - The transportation and infrastructure industry can leverage the challenges presented by declining interstate traffic and decaying rest stations to develop innovative solutions for efficient and sustainable travel, such as designing smart rest stops or implementing renewable energy infrastructure.
2.8
Score
Popularity
Activity
Freshness