Nick Viall's Subscription Service Provides Men's Grooming Products
Mary Van Puymbroeck — May 23, 2017 — Pop Culture
References: thepolishedgent & mashable
'The Polished Gent' is Nick Viall's subscription service that sends personal care products to men on a monthly basis.
The former star of 'The Bachelor' announced the release of his new men's beauty box that sends customized grooming products to your door each month. Consumers are able to choose between three box combinations; a 'Hair Box,' 'Skin Box,' or a combo 'Hair + Skin Box.' These new products claim to keep the user's hair 'thick and full' and skin 'hydrated and smooth.'
Nick Viall's subscription service sends refills of the products each month, similar to other subscription services like 'Dollar Shave Club.' More and more companies are taking advantage of consumer need for convenience and reliability. From toilet paper to pet products, businesses like 'Amazon' and The Polished Gent will send scheduled deliveries of essential products, ensuring consumers are never 'out' of their favorites.
The former star of 'The Bachelor' announced the release of his new men's beauty box that sends customized grooming products to your door each month. Consumers are able to choose between three box combinations; a 'Hair Box,' 'Skin Box,' or a combo 'Hair + Skin Box.' These new products claim to keep the user's hair 'thick and full' and skin 'hydrated and smooth.'
Nick Viall's subscription service sends refills of the products each month, similar to other subscription services like 'Dollar Shave Club.' More and more companies are taking advantage of consumer need for convenience and reliability. From toilet paper to pet products, businesses like 'Amazon' and The Polished Gent will send scheduled deliveries of essential products, ensuring consumers are never 'out' of their favorites.
Trend Themes
1. Subscription Grooming Kits - There is a growing trend of subscription services for men's grooming products, offering convenience and reliable delivery.
2. Personalized Beauty Boxes - The rise of personalized beauty boxes cater to specific grooming needs, allowing men to choose between different box combinations.
3. Convenience and Reliability - Consumers are increasingly seeking convenient and reliable ways to receive essential grooming products through subscription services.
Industry Implications
1. Men's Grooming - The men's grooming industry has an opportunity to capitalize on the demand for personalized beauty boxes and subscription services.
2. E-commerce - E-commerce companies like Amazon have the potential to expand their subscription services beyond essentials to include grooming products.
3. Subscription Services - The subscription service industry can grow by targeting men's grooming needs and offering personalized beauty boxes for convenient and reliable delivery.
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