This Marketplace Helps Consumers Discover Niche Beauty Brands
Katherine Pendrill — January 29, 2016 — Fashion
'LOVR' is a digital marketplace that helps consumers discover niche beauty brands. With the rise of social media, indie cosmetics companies have been able to generate loyal fan bases that rival that of larger brands. Now there is a single tool that consumers can use to find all of these niche brands.
LOVR is a cosmetics discovery platform that features niche beauty brands from all over the world. With its user-friendly interface, LOVR makes it easy for consumers to search for their favorite brands and discover new companies as well. If a user finds a brand they like, they can follow and message that brand to stay up to date on the latest products. The site even features curated product lists from industry experts, to help users uncover up-and-coming labels.
With a growing demand for novel and innovative beauty products, this marketplace provides a useful tool for tracking down the newest brands.
LOVR is a cosmetics discovery platform that features niche beauty brands from all over the world. With its user-friendly interface, LOVR makes it easy for consumers to search for their favorite brands and discover new companies as well. If a user finds a brand they like, they can follow and message that brand to stay up to date on the latest products. The site even features curated product lists from industry experts, to help users uncover up-and-coming labels.
With a growing demand for novel and innovative beauty products, this marketplace provides a useful tool for tracking down the newest brands.
Trend Themes
1. Beauty Brand Discovery - LOVR is a digital marketplace that helps consumers discover niche beauty brands.
2. Indie Cosmetics Companies - With the rise of social media, indie cosmetics companies have been able to generate loyal fan bases that rival that of larger brands.
3. Curated Product Lists - The LOVR platform features curated product lists from industry experts, helping users uncover up-and-coming labels.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can leverage beauty brand discovery platforms to reach a wider audience and gain recognition for their niche products.
2. E-commerce - The e-commerce industry can benefit from integrating beauty brand discovery platforms into their online marketplaces, offering consumers a comprehensive selection of niche beauty brands.
3. Social Media - With the rise of indie cosmetics companies and their loyal fan bases on social media, platforms like LOVR provide a valuable opportunity for social media companies to form partnerships and enhance user experiences.
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