This Nice Treadmill Rewards Runners for a Good Work Out
Laura McQuarrie — November 14, 2013 — Marketing
The Adidas 'Vending Machine Treadmill' is a nice treadmill that provides a snack based on the energy exerted by the runner.
These vending machine treadmills were set up in Dubai malls promote the Adidas Boost shoe. When a runner got on the treadmill, it would begin to count the joules a runner would accumulate during a run. The more calories that were burned during the workout session, the higher the amount of joules and of course, the better the snack.
The vending machine was set up literally right in front of the treadmill, which is just like dangling a carrot in front of a horse. Since this gives runners a goal to work towards that is right before their eyes, it's makes for a great reward system.
These vending machine treadmills were set up in Dubai malls promote the Adidas Boost shoe. When a runner got on the treadmill, it would begin to count the joules a runner would accumulate during a run. The more calories that were burned during the workout session, the higher the amount of joules and of course, the better the snack.
The vending machine was set up literally right in front of the treadmill, which is just like dangling a carrot in front of a horse. Since this gives runners a goal to work towards that is right before their eyes, it's makes for a great reward system.
Trend Themes
1. Snack-based Rewards - Disruptive innovation opportunity: Create a reward system that motivates individuals to engage in physical activity by offering snack-based rewards based on calorie burn.
2. Interactive Fitness - Disruptive innovation opportunity: Develop interactive fitness equipment that provides real-time feedback and incentives to users based on their workout performance.
3. Gamification of Exercise - Disruptive innovation opportunity: Incorporate gamification elements into exercise equipment and programs to make workouts more engaging and enjoyable.
Industry Implications
1. Fitness Equipment - Disruptive innovation opportunity: Combine traditional fitness equipment with innovative technology to create interactive and incentivized workout experiences.
2. Health and Wellness - Disruptive innovation opportunity: Utilize snack-based reward systems and gamification to promote healthy behaviors and improve overall well-being.
3. Retail and Consumer Goods - Disruptive innovation opportunity: Explore partnerships with fitness brands to create experiential marketing campaigns that engage and incentivize consumers through interactive vending machine installations.
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