N.HOOLYWOOD Drops Its SS19 Collection at Tokyo Fashion Week
References: n-hoolywood.tumblr & highsnobiety
Fashion label N.HOOLYWOOD makes a bold return after eight absent years at Tokyo Fashion Week with its latest seasonal collection designed for Spring/Summer 2019. The capsule is packed with strong statement designs in the form of layering pieces, highlighted by elements such as tie-dye and bright hues. These loud options are blended in with design Daisuke Obana's archival vintage pieces to give more variety to the entire range. There are staple menswear silhouettes that range from tees to lightweight jackets and trousers.
The runway show also saw some displays of upcoming collaborative work done alongside Umbro and Pendelton. Obana transformed the entire venue into a party setting before taking the opportunity to thank the guests present at the show with a musical performance by Japanese artist Tatsu Yamashita.
The runway show also saw some displays of upcoming collaborative work done alongside Umbro and Pendelton. Obana transformed the entire venue into a party setting before taking the opportunity to thank the guests present at the show with a musical performance by Japanese artist Tatsu Yamashita.
Trend Themes
1. Tie-dye Menswear - The trend of incorporating tie-dye prints into men's clothing is on the rise, providing opportunities for designers to create unique pieces that stand out.
2. Vintage Design - The incorporation of vintage pieces into modern designs is a growing trend, offering opportunities for designers to create fresh concepts that combine classic and contemporary styles.
3. Collaborative Collections - The trend of collaborating with other brands on collections provides opportunities for designers to expand their reach and appeal to new audiences through unique and innovative designs.
Industry Implications
1. Fashion - Fashion industry professionals can take advantage of the growing trends of tie-dye menswear, vintage design, and collaborative collections to create disruptive and unique concepts for their brands.
2. Retail - Retail industry professionals can capitalize on the growing trends of tie-dye menswear, vintage design, and collaborative collections by incorporating these concepts into their product offerings to appeal to their target markets.
3. Textile - Textile industry professionals can leverage the growing trends of tie-dye menswear, vintage design, and collaborative collections by providing high-quality materials and services to designers looking to incorporate these concepts into their products.
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