Nike and Odell Beckham Jr. Created a Spurs X NFL Collection
Daniel Johnson — October 8, 2019 — Lifestyle
Nike and the Cleveland Browns Wide Receiver Odell Beckham Jr. have collaborated in order to produce a Spurs X NFL Collection. The Spurs X NFL Collection was created in order to celebrate the first NFL game to take place at the new Tottenham Hotspurs stadium, which is the first stadium built to host NFL football outside the United States. The stadium hosted a game between the Chicago Bears and Oakland Raiders, and it will also host a game between the Carolina Panthers and Tampa Bay Buccaneers later in the season.
The collection features a jersey and jacket that take inspiration from the style of NFL jerseys. The jersey has the number 82 on the back, as well as "SPURS" branding, and the jacket has the Tottenham badge on the chest.
Image Credit: Nike
The collection features a jersey and jacket that take inspiration from the style of NFL jerseys. The jersey has the number 82 on the back, as well as "SPURS" branding, and the jacket has the Tottenham badge on the chest.
Image Credit: Nike
Trend Themes
1. Sports-fashion Collaborations - Collaborations between sports and fashion companies to produce special collections that celebrate significant events or milestones can offer a disruptive innovation opportunity to both industries.
2. Internationalization of American Sports - The internationalization of American sports, particularly football, presents a disruptive innovation opportunity for businesses in sports and travel industries that cater to the growing global demand and interest.
3. Multidimensional Fan Experience - Businesses in the sports industry can benefit from creating multidimensional fan experiences that bridge different sports, cultures, and geographies through special collections and events.
Industry Implications
1. Sports Fashion - Sports fashion companies can collaborate with athletes and teams to create special collections that cater to the growing demand for aesthetic and functional sportswear.
2. Sports and Travel - Sports and travel businesses can leverage the rising interest in international sports events by offering packages and services that cater to fans who want to combine sports, culture, and travel experiences.
3. Sports Events and Marketing - Sports events and marketing companies can benefit from creating integrated marketing campaigns that promote sports events and collaborations to local and global audiences.
4
Score
Popularity
Activity
Freshness