NEXUSVII and Porter Team Up for the MADMAXX Collection
Michael Hines — April 10, 2011 — Fashion
References: highsnobiety
Japanese brand NEXUSVII is making resistance futile against a Hawaiian holiday with its latest bag collection. The NEXUSVII and Porter 'MADMAXX' collection is filled with backpacks, satchels and handbags inspired by the lush greenery on the Hawaiian islands.
The NEXUSVII and Porter MADMAXX collection is actually a capsule collection inspired by NEXUSVII's appropriately named Spring/Summer 2011 collection "You Are My Sunshine." Hawaiian-themed apparel is usually nothing to brag about, but these new bags deserve a shout or two. Where the tacky Hawaiian shirt fails, this line succeeds, with a backdrop of vibrant floral prints mixed with leather accents. If you only check out one Hawaiian-themed set of bags this summer, be sure to make it the new collaboration between NEXUSVII and Porter.
The NEXUSVII and Porter MADMAXX collection is actually a capsule collection inspired by NEXUSVII's appropriately named Spring/Summer 2011 collection "You Are My Sunshine." Hawaiian-themed apparel is usually nothing to brag about, but these new bags deserve a shout or two. Where the tacky Hawaiian shirt fails, this line succeeds, with a backdrop of vibrant floral prints mixed with leather accents. If you only check out one Hawaiian-themed set of bags this summer, be sure to make it the new collaboration between NEXUSVII and Porter.
Trend Themes
1. Hawaiian-inspired Fashion - Entrepreneurs can explore opportunities in creating more sophisticated and fashionable products with a Hawaiian theme.
2. Capsule Collections - Businesses can focus on creating limited edition capsule collections to attract niche markets and increase brand loyalty.
3. Printed Leather Accents - There is potential for innovation in the use of printed leather accents to add a unique touch to fashion products.
Industry Implications
1. Fashion - Companies can create new collections inspired by tropical themes to appeal to consumers looking for unique and eye-catching designs.
2. Accessories - Entrepreneurs can focus on creating high-quality, fashionable bags and accessories featuring printed leather designs to cater to niche markets.
3. Tourism - The popularity of Hawaiian-themed products like the Flyin' Hawaiian Bag Sets suggests a potential for innovation in creating tourism-related merchandise featuring unique and aesthetically pleasing designs.
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