The NextCity App Takes All Forms of Transportation into Account
Katherine Pendrill — March 23, 2016 — Tech
References: cubic & fastcoexist
'NextCity' is a new app prototype that makes it easier for urban commuters to get around by showing them the fastest way to their destination. While many cities have apps for their subway system, bus lines and other forms of transport, these apps are often separate from one another. This new app would take all forms of urban transport into consideration in order to help users navigate more efficiently.
The NextCity app is a project initiated by the Cubic Transportation Systems (CTS). The app is designed to provide a single platform for information and payment for all modes of city transport. In addition to showing users the fastest route to work, the app would also help to reduce congestion by offering users reduced fares for alternate modes of transport. Over time, these incentives are designed to change transportation habits and eventually reduce citywide congestion.
While the app is currently just a prototype, the platform demonstrates how companies can go beyond simply providing transportation information to solve more pressing urban issues.
The NextCity app is a project initiated by the Cubic Transportation Systems (CTS). The app is designed to provide a single platform for information and payment for all modes of city transport. In addition to showing users the fastest route to work, the app would also help to reduce congestion by offering users reduced fares for alternate modes of transport. Over time, these incentives are designed to change transportation habits and eventually reduce citywide congestion.
While the app is currently just a prototype, the platform demonstrates how companies can go beyond simply providing transportation information to solve more pressing urban issues.
Trend Themes
1. Comprehensive Transportation Apps - The trend of developing apps that integrate and streamline multiple forms of urban transport to provide a more efficient commuting experience.
2. Integrated Information and Payment Platforms - The trend of creating single platforms that provide users with information and payment options for all modes of city transport.
3. Behavioral Incentives for Transportation - The trend of using incentives, such as reduced fares, to encourage users to choose alternate modes of transport and reduce congestion.
Industry Implications
1. Transportation Apps - The transportation industry can leverage comprehensive apps to enhance customer experience and address urban transportation challenges.
2. Mobile Payment Systems - The mobile payment industry can develop integrated platforms that allow users to pay for various modes of city transport in a convenient and seamless manner.
3. Smart City Technology - The smart city industry can adopt comprehensive transportation apps and behavioral incentive systems to optimize urban transportation and reduce congestion.
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