Mary Design Presents Interesting Headgear
Olivia Chow — May 14, 2012 — Eco
References: marydesign.br & trendland
When I think of newspaper hats, a three-cornered pre-school design comes to mind, but Mary Design at the Minas Trend Preview in Belo Horizonte, Brazil, replaced this association with sophisticated, intricate and well-constructed headpieces.
One hat is the cloche popularized by flappers complete with an oversized feather. Another recalls the rings of Saturn orbiting the model's head. My favorite is an African-styled hat that has massive discs sliced into it, a structure fit for Lady Gaga.
To architect these accessories a refined paper mache technique is used to preserve the finely layered print, which is actually legible upon close examination. Recycling the paper fits into the sustainability theme of the Minas Trend Preview. This Brazilian designer found a new way to use the popular paper product.
One hat is the cloche popularized by flappers complete with an oversized feather. Another recalls the rings of Saturn orbiting the model's head. My favorite is an African-styled hat that has massive discs sliced into it, a structure fit for Lady Gaga.
To architect these accessories a refined paper mache technique is used to preserve the finely layered print, which is actually legible upon close examination. Recycling the paper fits into the sustainability theme of the Minas Trend Preview. This Brazilian designer found a new way to use the popular paper product.
Trend Themes
1. Sophisticated Newspaper Accessories - Designers are creating sophisticated and intricate headpieces using recycled newspaper, offering an eco-friendly and unique fashion trend.
2. Paper Mache Innovation - Refined paper mache techniques are being used to create well-constructed and sustainable accessories from old newspapers, showcasing a disruptive innovation opportunity in the fashion industry.
3. Sustainability in Fashion - The use of recycled newspaper to create fashionable accessories highlights a growing trend towards sustainability in the fashion industry, opening up opportunities for eco-conscious brands.
Industry Implications
1. Fashion and Accessories - The fashion industry can explore the use of recycled newspapers to create unique and sustainable accessories, offering customers a more eco-friendly fashion choice.
2. Recycling and Waste Management - The recycling industry can capitalize on the growing trend of using recycled newspaper to create fashionable accessories, providing innovative solutions for waste reduction and sustainable materials.
3. Art and Design - The art and design industry can embrace paper mache techniques to create intricate and well-constructed accessories from old newspapers, showcasing the creative and sustainable potential of this medium.
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