FOREAL's News Campaign Blends Political Topics into Art
Riley von Niessen — June 7, 2016 — Marketing
References: weareforeal & designboom
FOREAL is a design studio that's known for it's eccentric digital art, with its talents recently used to create print ads for a news campaign for the purposes of selling an app for Samsung.
The app, titled 'Upday' functions to provide users with a stream of the content that they find interesting, mixing stories that surround pop culture, politics, technology, music, sports and practically anything else -- a concept that the news campaign looked to visualize. FOREAL's creative artwork illustrates this perfectly by manufacturing characters that exhibit these topics. With this, the company brings the app to life and shows the possibilities it allows for -- while also creating vibrant artwork that makes people want to keep looking.
One image combines sports, pop culture, politics and technology into one with a comical hybrid that shows Donald Trump's face wearing VR glasses attached to Kim Kardashian's body, whose large behind is meanwhile transformed into two basketballs.
Photo Credits: designboom, weareforeal
The app, titled 'Upday' functions to provide users with a stream of the content that they find interesting, mixing stories that surround pop culture, politics, technology, music, sports and practically anything else -- a concept that the news campaign looked to visualize. FOREAL's creative artwork illustrates this perfectly by manufacturing characters that exhibit these topics. With this, the company brings the app to life and shows the possibilities it allows for -- while also creating vibrant artwork that makes people want to keep looking.
One image combines sports, pop culture, politics and technology into one with a comical hybrid that shows Donald Trump's face wearing VR glasses attached to Kim Kardashian's body, whose large behind is meanwhile transformed into two basketballs.
Photo Credits: designboom, weareforeal
Trend Themes
1. Art-inspired Marketing - Art is being leveraged to convey the marketing message that traditional ads could not accomplish.
2. Personalized News Feeds - Apps are offering users news tailored to their individual interests.
3. News Gamification - News campaigns are using graphics and humor to gamify otherwise serious topics.
Industry Implications
1. Advertising - New advertising possibilities arise when art is used instead of traditional advertising.
2. News Media - Personalized news feeds pose new challenges to traditional news outlets.
3. Gaming - Gamification of news topics allows for new integrations and experiences to be created.
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