The Air New Zealand Clothes Hangar Store Takes Style Sky-High
References: airnewzealand & dezeen
Thanks to the Air New Zealand 'Clothes Hangar' clothing store, shopping for work-wear is an easy ordeal. That is, if you have a career in the flight industry. Designers at Gascoigne Associates were commissioned to design a retail store specifically for stewardess' and pilots. Air New Zealand recently released a new uniform for their employees, and wanted to take a different approach to dressing them. With this newly opened store, called 'Clothes Hangar,' employees can treat themselves to an entire wardrobe makeover. Employees at 'Clothes Hangar' suggest uniforms for customers and help them dress to impress.
The store has a minimalist design and is air travel-themed. Dotted lines speckle the floor and the prominent colors used are cloud whites and sky blues. The Air New Zealand 'Clothes Hangar' store will turn out in-flight fashionistas.
The store has a minimalist design and is air travel-themed. Dotted lines speckle the floor and the prominent colors used are cloud whites and sky blues. The Air New Zealand 'Clothes Hangar' store will turn out in-flight fashionistas.
Trend Themes
1. Flight Industry Uniforms - Opportunity for disruptive innovation in designing unique and stylish uniforms for flight industry employees.
2. Air Travel-themed Retail Stores - Opportunity to create retail stores with a minimalist design and air travel-themed decor to cater to the flight industry and aviation enthusiasts.
3. Personalized Shopping Experience - Opportunity to provide personalized shopping experiences for specific industries, offering expert suggestions and wardrobe makeovers.
Industry Implications
1. Fashion Retail - Opportunity for fashion retailers to specialize in flight industry uniforms and cater to the specific needs of the aviation workforce.
2. Aviation - Opportunity for airlines and aviation companies to open retail stores selling flight industry uniforms and related merchandise.
3. Retail Design - Opportunity for retail designers to create unique and themed shopping experiences for specific industries like the flight industry.
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