New York Yankees X Supreme Celebrates the Team's Roots
Niko Pajkovic — August 31, 2021 — Fashion
Following the release of its Fall 2021 line, Supreme has announced the launch of the New York Yankees X Supreme Fall 2021 collection -- its first collaboration with the iconic MLB team. The unique capsule celebrates New York City and the iconography of the Yankee's, heavily incorporating the team's classic, interlocking "NY" logo.
The collection includes a range of notable items including a GORE-TEX 700-Fill down jacket, a denim trucker jacket, t-shirts, hoodies, jeans, sweatpants, and track jackets. A standout piece from the collection is the matching track jackets and pants, which boast a baggier fit and borrow retro-inspired color combinations. In terms of accessories, the collection also includes a New Era fitted hat, as well as a one-of-kind skateboard.
The New York Yankees x Supreme Fall 2021 collection is set to drop on September 2 in the United States.
Image Credit: Supreme
The collection includes a range of notable items including a GORE-TEX 700-Fill down jacket, a denim trucker jacket, t-shirts, hoodies, jeans, sweatpants, and track jackets. A standout piece from the collection is the matching track jackets and pants, which boast a baggier fit and borrow retro-inspired color combinations. In terms of accessories, the collection also includes a New Era fitted hat, as well as a one-of-kind skateboard.
The New York Yankees x Supreme Fall 2021 collection is set to drop on September 2 in the United States.
Image Credit: Supreme
Trend Themes
1. Sports-fashion Collaborations - Collaborations between sports teams and fashion brands create unique products that appeal to both sports and fashion enthusiasts, presenting disruptive innovation opportunities.
2. Nostalgia-inspired Fashion - Capsule collections that draw inspiration from popular teams and icons from the past leverage nostalgia and create innovative opportunities for brands to bridge the gap between past and present.
3. Athleisure Revival - The popularity of sportswear in both sports and fashion contexts has created new opportunities for the athleisure category, presenting innovative prospects for brands to capitalize on the trend.
Industry Implications
1. Sports Apparel Industry - Fashion brands partnering with MLB teams creates a unique niche in the sports apparel industry, presenting opportunities for disruptive innovation in product development and marketing.
2. Skateboard Industry - Collaborations between skateboard brands and fashion companies create opportunities for innovative board designs and clothing lines that bridge the gap between skate culture and mainstream fashion.
3. Streetwear Industry - The popularity of streetwear fashion and its focus on unique collaborations offers new opportunities for brands and designers to create disruptive, limited-edition products that appeal to a niche market.
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