Zac Bush Captures an Unlikely Culture in the Big Apple
Meghan Young — October 15, 2014 — Lifestyle
References: zakbush & coolhunting
When people think of the Big Apple, more often than not an image of honking yellow taxis in a concrete jungle comes to mind; yet there is a New York surf culture that one photographer has decided to bring attention to. Exploding over the last few years, the surf scene has seen a ton of specialized shops popping up in Manhattan and Brooklyn.
Commissioned by local brand Saturdays Surf NYC, Canadian photographer Zak Bush captures the New York surf culture in a candid way. He has since opened up a first solo show, titled Revisions. Shown at the Picture Farm Gallery, he says, "Shooting surfing here is interesting because so many elements factor into capturing a solid photo: transportation, swells, weather, etc."
Commissioned by local brand Saturdays Surf NYC, Canadian photographer Zak Bush captures the New York surf culture in a candid way. He has since opened up a first solo show, titled Revisions. Shown at the Picture Farm Gallery, he says, "Shooting surfing here is interesting because so many elements factor into capturing a solid photo: transportation, swells, weather, etc."
Trend Themes
1. Surf Culture in New York - Opportunity for brands to embrace and cater to the growing surf culture in the city, creating specialized products and services.
2. Specialized Surf Shops in Urban Areas - The rise of surf shops in Manhattan and Brooklyn presents an opportunity for entrepreneurs to disrupt the retail space by offering unique and curated surf-related products.
3. Urban Surf Photography - Photographers can tap into the emerging trend of urban surf photography, capturing the juxtaposition of cityscape and surf culture in a compelling way.
Industry Implications
1. Apparel and Accessories - Brands can capitalize on the demand for surf-inspired clothing and accessories, creating stylish, functional, and urban-friendly apparel.
2. Hospitality and Tourism - The growing surf culture in New York opens up opportunities for hotels, resorts, and travel companies to offer surf-themed experiences and packages to attract tourists and locals alike.
3. Art and Photography - The emergence of urban surf photography creates opportunities for photographers and galleries to showcase and sell unique artwork that captures the essence of the New York surf scene.
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