These Ads are Aimed Directly at New York City Residents
Katherine Pendrill — September 24, 2015 — Marketing
'Seamless' recently launched a new ad campaign that is aimed directly at New York City residents. Although food delivery is popular in the majority of urban areas, many New Yorkers prefer delivery to cooking at home. This campaign aims to relate to the local love of on-demand delivery.
The new print and television campaign is designed to poke fun at New York City residents and the reasons they prefer delivery over home-cooked meals. The ads encourage residents to use Seamless as their primary delivery service by appealing directly to the New Yorkers. The ads feature clever slogans such as, "New Yorkers know the name of their delivery man, but not their neighbors," or "Your secret 3am dumpling & donut order is safe with us." The ads are designed to play on specific aspects of the New York City lifestyle that encourage food delivery.
The ads perfectly reflect the fact that New York City is number one worldwide in food deliveries.
The new print and television campaign is designed to poke fun at New York City residents and the reasons they prefer delivery over home-cooked meals. The ads encourage residents to use Seamless as their primary delivery service by appealing directly to the New Yorkers. The ads feature clever slogans such as, "New Yorkers know the name of their delivery man, but not their neighbors," or "Your secret 3am dumpling & donut order is safe with us." The ads are designed to play on specific aspects of the New York City lifestyle that encourage food delivery.
The ads perfectly reflect the fact that New York City is number one worldwide in food deliveries.
Trend Themes
1. City-specific Delivery Campaigns - Opportunity for companies to create targeted ad campaigns that appeal to specific cities or regions.
2. Preference for Delivery Over Cooking - Opportunity to capitalize on the growing preference for food delivery, particularly in urban areas.
3. Emphasizing Local Insights - Opportunity to create ads that highlight and relate to specific aspects of a city's lifestyle to resonate with local residents.
Industry Implications
1. Food Delivery Services - A disruptive innovation opportunity for food delivery platforms to create city-specific campaigns and tailor their services to meet the needs of specific locations.
2. Advertising and Marketing - Opportunity for advertising agencies to develop targeted campaigns that connect with the preferences and lifestyle of residents in specific cities, driving brand awareness and engagement.
3. Urban Lifestyle Products - An opportunity for companies to develop products that cater to the urban lifestyle, such as convenient and on-demand food options, emphasizing the trend towards delivery over cooking.
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