These New Year Nengajo Cards Transform into Collectible Figurines
Angela Rajic — January 2, 2014 — Art & Design
References: japantrendshop
A New Year is approaching, so wish all your friends the best with New Year nengajo. These postcards are a Japanese tradition, and Nanoblocks has added its own twist to them.
Normally nengajo are greeting cards in the vein of Western Christmas cards, but Nanoblocks has fashioned a set of nengajos out of LEGO-style blocks that can be built up into figurines of a lion dance mask (shishimai) or a ‘kadomatsu,' a traditional New Year's decoration made of pine and bamboo and placed at the entrance of homes during the holidays.
These New Year nengajo are great gifts to mark the upcoming celebrations with and a great way to send out your well wishes to family and friends around the world with a little twist of personality. Get creative this New Year and send out these fun and innovative nengajo instead of the usual bottles of wine or champagne.
Normally nengajo are greeting cards in the vein of Western Christmas cards, but Nanoblocks has fashioned a set of nengajos out of LEGO-style blocks that can be built up into figurines of a lion dance mask (shishimai) or a ‘kadomatsu,' a traditional New Year's decoration made of pine and bamboo and placed at the entrance of homes during the holidays.
These New Year nengajo are great gifts to mark the upcoming celebrations with and a great way to send out your well wishes to family and friends around the world with a little twist of personality. Get creative this New Year and send out these fun and innovative nengajo instead of the usual bottles of wine or champagne.
Trend Themes
1. Lego-style Nengajo - The use of LEGO-style blocks in New Year nengajo presents opportunities for creativity and personalization.
2. Collectible Figurines - The transformation of nengajo into collectible figurines opens up possibilities for creating unique and memorable gifts.
3. Innovative Greeting Cards - The introduction of Nanoblocks' twist on nengajo showcases the potential for reimagining traditional greeting cards with innovative designs.
Industry Implications
1. Art and Craft Supplies - The demand for LEGO-style blocks and creative materials for building nengajo figurines presents opportunities for the art and craft supplies industry.
2. Gift and Souvenir - The collectible nature of the transformed nengajo cards creates new market opportunities within the gift and souvenir industry.
3. Stationery and Paper Goods - The innovative twist on traditional greeting cards highlights the potential for the stationery and paper goods industry to explore unique card designs and concepts.
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