Hairstory's 'New Wash' Comes in Two New Variations
Riley von Niessen — August 16, 2018 — Fashion
References: hairstory
Hairstory, a haircare brand that became a cult sensation among consumers when it first launched its simplified products that are full of nourishing ingredients that don't strip the hair of its natural oils, has launched two fresh variations of 'New Wash' called 'Deep' and 'Rich.'
The New Wash includes a wide range of natural ingredients that work in tandem with one another, helping to promote naturally lush hair that's stronger and healthier. A few key ingredients include aloe leaf juice. jojoba oil, evening primrose oil, fruit extract, and apple cider vinegar.
The New Wash comes in three different variations to suit a consumer's specific needs, with a 'Deep,' 'Original,' and 'Rich' variation all offered. Consumers can choose the right one by considering what kind of wash they're looking for.
The New Wash includes a wide range of natural ingredients that work in tandem with one another, helping to promote naturally lush hair that's stronger and healthier. A few key ingredients include aloe leaf juice. jojoba oil, evening primrose oil, fruit extract, and apple cider vinegar.
The New Wash comes in three different variations to suit a consumer's specific needs, with a 'Deep,' 'Original,' and 'Rich' variation all offered. Consumers can choose the right one by considering what kind of wash they're looking for.
Trend Themes
1. Detergent-free Hair Cleansers - The rise of detergent-free hair washes like 'New Wash' present an opportunity for haircare brands to cater to consumers who value natural, nourishing ingredients over harsh detergents.
2. Personalized Haircare - Offering different variations of hair cleansers, such as 'Deep,' 'Original,' and 'Rich,' allows for more personalized and targeted haircare options for consumers.
3. Eco-friendly Beauty - Detergent-free hair cleansers like 'New Wash' appeal to consumers who prioritize eco-friendly and sustainable beauty products, presenting an opportunity for beauty brands to cater to this growing demographic.
Industry Implications
1. Haircare - The launch of 'New Wash' and its variations highlights the potential for haircare brands to innovate and disrupt the market by offering natural, nourishing hair cleansers without harsh detergents.
2. Natural Beauty - The success of Hairstory's simplified haircare line featuring natural ingredients and detergent-free cleansers highlights the potential for natural beauty brands to disrupt the market with simpler, more nourishing products.
3. Sustainable Beauty - Eco-friendly and sustainable beauty is a fast-growing market, and the success of 'New Wash' presents an opportunity for beauty brands to create products that cater to environmentally-conscious consumers.
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