This New Snickers Bar is Launching in China
Michael Hemsworth — January 5, 2024 — Lifestyle
This new Snickers bar has been announced by Mars Wrigley China as a low-sugar, low-glycemic index (GI) snack perfect for satisfying cravings and hunger amongst health-conscious consumers.
The bar features a dark chocolate cereal profile that was developed in collaboration with the China National Research Institute of Food & Fermentation Industries. The bar boasts a zero-sugar cocoa butter dark chocolate alongside a Turkish hazelnut spread, almonds, pumpkin seeds and black sesame seeds. The result is a nutritious yet delicious snack perfect for enjoyment out of the house.
The new Snickers bar has a low GI value of ≈40 and a low glycemic load value of ≈4, while also being high in prebiotics and dietary fiber for a well-rounded nutritional profile.
The bar features a dark chocolate cereal profile that was developed in collaboration with the China National Research Institute of Food & Fermentation Industries. The bar boasts a zero-sugar cocoa butter dark chocolate alongside a Turkish hazelnut spread, almonds, pumpkin seeds and black sesame seeds. The result is a nutritious yet delicious snack perfect for enjoyment out of the house.
The new Snickers bar has a low GI value of ≈40 and a low glycemic load value of ≈4, while also being high in prebiotics and dietary fiber for a well-rounded nutritional profile.
Trend Themes
1. Low-glycemic Index Snack Bars - The rise of low-glycemic index snack bars presents an opportunity for food companies to cater to health-conscious consumers seeking nutritious yet delicious snacks.
2. Health-conscious Consumers - The growing demand for low-sugar and low-GI snack bars indicates an opportunity for food companies to tap into the health-conscious consumer market.
3. Collaborative Product Development - Collaborating with research institutes like the China National Research Institute of Food & Fermentation Industries allows food companies to create innovative snack bar flavors and profiles.
Industry Implications
1. Food & Beverage - The food and beverage industry can benefit from the rise of low-glycemic index snack bars as they cater to health-conscious consumers.
2. Nutritional Supplements - The nutritional supplements industry can explore the production of low-glycemic index snack bars as a convenient and nutritious option for consumers.
3. Research & Development - The research and development sector in the food industry can pave the way for innovative collaborations and the creation of low-glycemic index snack bars with improved nutritional profiles.
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