The New RIMOWA Range Boasts Desert Rose and Cactus Colorways
Kalin Ned — July 13, 2020 — Art & Design
The new RIMOWA colorways are bound to satisfy the taste of the modern consumer who is concerned about style. The latest silhouettes are part of the brand's Essential range but what is most striking about them is the chic colorways. Titled 'Desert Rose' and 'Cactus,' the nuances take inspiration from the North American Mojave Desert which is the only native home to Joshua Trees. The plant gets its name because it "resembles a person reaching up to the sky."
The new RIMOWA capsule is made with polycarbonate that is sturdy and lightweight. The brand is offering the Desert Rose and Cactus colorway in a few different sizes, including Cabin, Check-In L, and Trunk Plus. In addition, RIMOWA makes complimentary grooved iPhone cases available for those who wish to match their belongings.
Image Credit: RIMOWA
The new RIMOWA capsule is made with polycarbonate that is sturdy and lightweight. The brand is offering the Desert Rose and Cactus colorway in a few different sizes, including Cabin, Check-In L, and Trunk Plus. In addition, RIMOWA makes complimentary grooved iPhone cases available for those who wish to match their belongings.
Image Credit: RIMOWA
Trend Themes
1. Dessert-inspired Luggage Collections - Creating luggage collections inspired by food and nature can result in unique and stylish designs.
2. Polycarbonate Luggage Materials - Using polycarbonate material for luggage can result in a durable and lightweight product.
3. Complimentary Phone Accessories - Offering complimentary matching phone cases with luggage can increase brand loyalty and provide a complete travel experience.
Industry Implications
1. Luggage - Luggage companies can create unique and stylish collections by incorporating food and nature inspired designs.
2. Polycarbonate Manufacturing - Manufacturing companies can capitalize on the trend of using polycarbonate materials in luggage by increasing production and improving technology.
3. Mobile Accessories - Mobile accessory companies can partner with luggage brands to offer complimentary matching phone cases, creating an opportunity for cross-promotion and increased sales.
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