Party Like It's 1994
Going Like Sixty — November 15, 2006 — Tech
References: radaronline
The year 1994 is back and glourescent mini dresses, UFO overalls, and lime goggles are hitting the fashion scene. Leading the charge is Donatella Versace's protégé, Christopher Kane. This trend, known as New Rave, is hitting everywhere from East London to New York's Lower East Side.
Radar Online puts it best: "Get your glowsticks ready—for better or for worse, twinky, tacky raver fashion is coming back. .... According to the British Sunday Times, the hip and the beautiful people are doing it too: "New rave is a second coming: not just a throwback to the lawless euphoria of its golden age, but an aesthetic focus for a new generation of club kids, artists, fashion students and night-time celebrities who just want to dress up and get down."
Radar Online puts it best: "Get your glowsticks ready—for better or for worse, twinky, tacky raver fashion is coming back. .... According to the British Sunday Times, the hip and the beautiful people are doing it too: "New rave is a second coming: not just a throwback to the lawless euphoria of its golden age, but an aesthetic focus for a new generation of club kids, artists, fashion students and night-time celebrities who just want to dress up and get down."
Trend Themes
1. New Rave Fashion - Opportunity for fashion brands to capitalize on the resurgence of 1994 rave fashion and cater to a new generation of club kids and fashion students.
2. Glourescent Mini Dresses - Potential for clothing manufacturers to produce glourescent mini dresses and tap into the demand for nostalgic 90s fashion.
3. UFO Overalls - Disruptive innovation opportunity for fashion designers to create futuristic UFO overalls that appeal to the new rave fashion trend.
Industry Implications
1. Fashion - The fashion industry can benefit from the reemergence of new rave fashion by developing clothing lines that cater to this trend.
2. Clothing Manufacturing - Increased demand for glourescent mini dresses presents a growth opportunity for clothing manufacturers to produce and supply these garments.
3. Fashion Design - Fashion designers can seize the opportunity to create innovative and futuristic designs such as UFO overalls, aligning with the new rave fashion movement.
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