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Versatile 15-Shade Makeup Palettes

Clean the Sky - Positive Eco Trends & Breakthroughs

These New Natasha Denona Eye Shadows Range from Bold to Neutral

— September 14, 2017 — Fashion
In time for the fall, a brand new Natasha Denona eye shadow palette was unveiled, which contains an expansive selection of colors that enable users to achieve virtually any look they want.

Included in the palette are various vivid bold hues, versatile neutrals, and everything in between. In addition to an impressive range of colors, the shades boast different finishes as well, with matte, shimmery, and glitter-heavy options all in the mix. As the makeup artist's previously released 'Sunset' palette is constantly selling out online, it's likely that the new palette, called 'Lila,' is likely to go fast as well.

Currently, the Lila palette can be purchased from Natasha Denona's web store, where it retails for $129 USD.
Trend Themes
1. Versatile Makeup Palettes - Disruptive innovation opportunity: Develop customizable makeup palettes that allow users to create their own unique combinations of colors and finishes.
2. Expansive Color Selection - Disruptive innovation opportunity: Create new eye shadow palettes with an even larger range of colors, exceeding 15 shades, to cater to makeup enthusiasts who crave endless possibilities.
3. High-demand Limited Edition Palettes - Disruptive innovation opportunity: Introduce limited edition eye shadow palettes that are highly sought-after by consumers, creating an element of exclusivity and driving up demand.
Industry Implications
1. Cosmetics - Disruptive innovation opportunity: Utilize advanced technology like augmented reality to develop virtual makeup try-on experiences that allow customers to virtually test out different shades and finishes before purchasing.
2. E-commerce - Disruptive innovation opportunity: Implement personalized recommendations and AI-driven algorithms to curate eye shadow palettes based on individual customers' preferences and skin tones.
3. Beauty Influencer Marketing - Disruptive innovation opportunity: Collaborate with popular beauty influencers to co-create limited edition eye shadow palettes, leveraging their large and dedicated follower base for increased sales and brand exposure.
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