Craig Damrauer Creates the 'New Math' Cup for Coffee-Lovers
Shelby Lee Walsh — December 4, 2009 — Lifestyle
References: shop.itsnicethat & blog.urbanoutfitters
I've never been one for math, but I love this 'New Math' mug from an artist and writer named Craig Damrauer.
Instead of numbers, Damrauer uses words to add up wordy sums. For example: "Cold = Hot + Forgetting About Your Mug.” Seven years in the making, this 'New Math' mug is a hot way to store your hot beverages -- and for only $7! What a steal!
If there is one thing I love more than not doing math, it is chai tea in a witty cup. Thanks Damrauer!
Instead of numbers, Damrauer uses words to add up wordy sums. For example: "Cold = Hot + Forgetting About Your Mug.” Seven years in the making, this 'New Math' mug is a hot way to store your hot beverages -- and for only $7! What a steal!
If there is one thing I love more than not doing math, it is chai tea in a witty cup. Thanks Damrauer!
Trend Themes
1. Word-based Math Equations - Creating playful and innovative products that use words instead of numbers in mathematical equations.
2. Humorous and Witty Mugs - Designing mugs that feature playful and witty sayings that appeal to coffee and tea lovers.
3. Affordable and Creative Home Goods - Making affordable and creative home goods accessible to a wider audience
Industry Implications
1. Home Goods - Opportunities for home goods retailers to add creative and affordable products to their inventory
2. Food and Beverage - Collaborations between coffee shops and mug designers to offer witty and playful cups for customers to enjoy their drinks in
3. Gift and Novelty - Creating unique and affordable gift items that appeal to humor and creativity lovers.
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