FUBU x PUMA are Celebrating an Anniversary with a New Line of Streetwear
Madison Mackay — January 22, 2018 — Fashion
Classic streetwear company FUBU teamed up with PUMA to celebrate its 25th anniversary by releasing a new line of streetwear called the 'Suede 50 Pack.'
When FUBU was created, it was quickly deemed the frontrunner of hip-hop streetwear, and 25 years later, it is still regarded as one of the most popular brands of the style. Inspired by the original line, this collaboration will release new sneakers, t-shirts, track pants and jackets. Featuring black and red velour, large prints of each brand logo and gold metal accents, every piece celebrates the blend of classic streetwear with hip hop. This collaboration pays tribute to a classic brand that has shaped the style of sneakers and sportswear today.
This celebratory new line of streetwear will be available January 26th.
When FUBU was created, it was quickly deemed the frontrunner of hip-hop streetwear, and 25 years later, it is still regarded as one of the most popular brands of the style. Inspired by the original line, this collaboration will release new sneakers, t-shirts, track pants and jackets. Featuring black and red velour, large prints of each brand logo and gold metal accents, every piece celebrates the blend of classic streetwear with hip hop. This collaboration pays tribute to a classic brand that has shaped the style of sneakers and sportswear today.
This celebratory new line of streetwear will be available January 26th.
Trend Themes
1. Streetwear Collaborations - Opportunity for brands to collaborate and create unique streetwear collections that pay homage to iconic brands and styles.
2. Nostalgic Fashion - Growing demand for nostalgic fashion trends, like 90s-style tracksuits, that evoke a sense of nostalgia and cultural significance.
3. Anniversary Collections - Companies can create anniversary collections to commemorate milestones and engage with loyal customers while attracting new ones.
Industry Implications
1. Fashion - Fashion industry can leverage streetwear collaborations to drive sales and capture the attention of fashion-forward consumers.
2. Apparel - Apparel industry can capitalize on the demand for nostalgic fashion trends by designing and producing 90s-style tracksuits and other retro-inspired clothing.
3. Footwear - Footwear industry can create anniversary collections, like sneakers, to celebrate milestones, increase brand visibility, and attract collector and sneakerhead communities.
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