The New KITH Collection Draws from the Power Rangers for Inspiration
Riley von Niessen — October 20, 2016 — Fashion
Following up a collaborative collection that was done with A Bathing Ape and promoted by Joey Bada$$, a new KITH series has been released, this time modeled by Hailey Baldwin.
Taking from the Power Rangers, pieces are vibrantly colored and feature bold graphics to go along, with images of lightening bolts and the helmets of the teen superhero team decorating the fronts of tees and hoodies, as well as down their sleeves.
Color pallets vary throughout, however the material on each of the pieces is largely taken over by a single solid tone -- with electric blue, bright pink. red, black and yellow referencing the different spandex suits that the characters wear from the popular 1990s show.
Taking from the Power Rangers, pieces are vibrantly colored and feature bold graphics to go along, with images of lightening bolts and the helmets of the teen superhero team decorating the fronts of tees and hoodies, as well as down their sleeves.
Color pallets vary throughout, however the material on each of the pieces is largely taken over by a single solid tone -- with electric blue, bright pink. red, black and yellow referencing the different spandex suits that the characters wear from the popular 1990s show.
Trend Themes
1. Superhero-themed Apparel - Creating apparel collections inspired by popular superhero franchises presents disruptive innovation opportunities for the fashion industry.
2. Vibrantly Colored Graphics - Incorporating bold graphics and vibrant colors into clothing designs opens up disruptive innovation opportunities for the graphic design and printing industries.
3. Collaborative Marketing Campaigns - Collaborating with influential figures and celebrities for product promotions offers disruptive innovation opportunities for marketing and brand partnerships.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of superhero-themed apparel to create unique collections and attract a wider customer base.
2. Graphic Design - Graphic design industry can explore innovative techniques to create visually appealing and vibrant designs for clothing inspired by superhero themes.
3. Marketing - Marketing professionals can utilize collaborative campaigns with popular celebrities to amplify brand exposure and drive sales of superhero-themed apparel.
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