The New ISAIA Collection is Rich in Tradition
John Ibbitson — November 9, 2011 — Fashion
References: isaia.it
What do you get when you mix tartan with tarpon? A campaign for the new ISAIA collection, of course. The Neapolitan brand is well known for its modern take on traditional menswear. In its current offering, the label incorporates European heritage, utilizing classic plaid and wool materials, with contemporary tailoring and vibrant color combinations.
Well suited for dapper looks, ISAIA’s signature style has its own roots embedded in history as well; the brand originated in Naples in the 1950’s. ISAIA is for men who want to be noticed for their fashion sense and who are not afraid to wear clothing as a form of self-expression. Yet, the brand is undeniably masculine, sometimes sporty and always refined. For men swimming in style, the new ISAIA collection is available in select locations in Europe and at participating Harry Rosen stores in Canada.
Well suited for dapper looks, ISAIA’s signature style has its own roots embedded in history as well; the brand originated in Naples in the 1950’s. ISAIA is for men who want to be noticed for their fashion sense and who are not afraid to wear clothing as a form of self-expression. Yet, the brand is undeniably masculine, sometimes sporty and always refined. For men swimming in style, the new ISAIA collection is available in select locations in Europe and at participating Harry Rosen stores in Canada.
Trend Themes
1. Traditional Heritage Fashion - There is an opportunity for fashion brands to mix classic fabrics and patterns with modern designs to create a new wave of traditional heritage fashion.
2. Colorful Tailored Menswear - There is an opportunity for menswear brands to incorporate vibrant color combinations with classic tailoring for eye-catching and fashion-forward designs.
3. Self-expressive Fashion - There is an opportunity for fashion brands to cater to consumers who want to use clothing as a form of self-expression and create masculine, sporty and refined designs.
Industry Implications
1. Men's Fashion - The men's fashion industry can benefit from incorporating traditional heritage fashion, colorful tailored designs, and self-expressive clothing options.
2. Retail - Retail industries can capitalize on the demand for traditional heritage fashion and colorful tailored designs by offering select brands and styles that cater to self-expressive consumers.
3. Textile Manufacturing - Textile manufacturing industries can explore sustainable and innovative ways to produce classic plaid and wool materials for use in modern fashion designs.
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