This Brand Welcomed New Hires by Making Personal Pez Dispensers
Ady Floyd — October 8, 2015 — Art & Design
The quirky ad agency 'Red Tettemer O'Connell + Partners' welcomed its two new hires by creating a personalized candy dispenser. The newly hired employees were each recreated as a nostalgic pez candy dispenser using digital imagery and 3D printers.
Each of the pez dispensers was made into the face of the new employee using the color red, which is a nod to the brand itself. Additionally, the company provided a welcome video that shows the printing process of how each dispenser was created.
This unique and welcoming gesture provides the new hires with a sense of honor and appreciation. By taking the time to create an incredibly personal product, the brand immediately built a bond with new staff members. In order to maintain positive work relationships with millennials, it is important for emerging and established companies to create experiential gestures like this one.
Each of the pez dispensers was made into the face of the new employee using the color red, which is a nod to the brand itself. Additionally, the company provided a welcome video that shows the printing process of how each dispenser was created.
This unique and welcoming gesture provides the new hires with a sense of honor and appreciation. By taking the time to create an incredibly personal product, the brand immediately built a bond with new staff members. In order to maintain positive work relationships with millennials, it is important for emerging and established companies to create experiential gestures like this one.
Trend Themes
1. Personalized Employee Welcome Gifts - Brands can disrupt the onboarding process by creating personalized gifts for new hires, fostering a sense of honor and appreciation from the start.
2. Utilizing Digital Imagery and 3D Printing - Companies can leverage digital imagery and 3D printing technology to create unique and customized products, enhancing the personalization and value of their offerings.
3. Experiential Gestures in Workplace Culture - Creating experiential gestures, such as customized candy dispensers, can help brands build stronger connections and maintain positive work relationships with millennials.
Industry Implications
1. Marketing and Advertising - Using personalized and unique onboarding gifts can disrupt traditional HR practices and help marketing and advertising agencies attract and retain top talent.
2. Technology and Manufacturing - Companies in the technology and manufacturing sectors can leverage digital imagery and 3D printing to create personalized products, opening up new avenues for customization and innovation.
3. Workplace Culture and Employee Engagement - By incorporating experiential gestures into workplace culture, businesses across various industries can enhance employee engagement and foster a positive work environment.
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