Bloomsbury Released New Harry Potter Covers For the Books
Alyson Wyers — July 31, 2014 — Business
References: harrypotter.bloomsbury & buzzfeed
Just in time for what would be Harry's 34th birthday, publishing house Bloomsbury released new Harry Potter covers for the magical book series. Seven years after the last Harry Potter book came out, new book covers are available featuring a younger looking boy who lived.
These new Harry Potter covers will be available worldwide, save for North America as Scholastic handles printing. Illustrated by Jonny Duddle, most of the new covers focus on a different pivotal plot point than the originals. For example, Harry Potter and the Chamber of Secrets used to show Ron and Harry flying in the Ford Angelica, where as in the new version Harry is seen battling the basilisk with help from Fawkes while an unconscious Ginny Weasley lays on the floor.
These new Harry Potter covers will be available worldwide, save for North America as Scholastic handles printing. Illustrated by Jonny Duddle, most of the new covers focus on a different pivotal plot point than the originals. For example, Harry Potter and the Chamber of Secrets used to show Ron and Harry flying in the Ford Angelica, where as in the new version Harry is seen battling the basilisk with help from Fawkes while an unconscious Ginny Weasley lays on the floor.
Trend Themes
1. Refreshed Book Covers - The trend of revamping book covers aimed at re-skewing the appeal of books to a particular demographic and introducing them to a new audience presents an opportunity for disruptive and innovative designs.
2. Re-imagining Literary Classics - As the appetite for refreshed book covers continues to grow, depicting literary classics in modern ways could be a disruptive innovation opportunity for publishing houses and independent artists alike.
3. Limited Edition Collectibles - As the demand for themed book collections and the quest for exclusive limited-edition collectibles continues to evolve, creating special, collectible versions of best-selling books provides a disruptive innovation opportunity for publishers and merchandise designers.
Industry Implications
1. Book Publishing - The evergreen demand for new and refreshed book titles and covers presents an innovative opportunity for publishers to attract new readers as well as hold interest among the existing ones.
2. Graphic Design - As publishing houses look to revamp book covers to keep pace with changing consumer demands, designers with creative and off-beat ideas in terms of design, illustration, and typography have an opportunity to explore this market and stand out with their designs.
3. Merchandising - Creating exclusive merchandise and collectibles for popular book series provides an innovative opportunity for merchandise designers to create buzz around the brand and entice consumers to purchase limited-edition products that are hard to come by.
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