The New Era Cap Commercial Features Craig Robinson vs. Nick Offerman
Romina S. Cortellucci — May 28, 2012 — Marketing
References: neweracap & fastcocreate
The New Era Cap Commercial features a clash between Chicagoan actors Nick Offerman and Craig Robinson. The comedians, who are currently starring on the shows Parks and Recreation and The Office, hilariously banter in this second video of the battle between Chicago and, well, Chicago.
This windy-city showdown is based on the rivalry between the city’s two baseball team. Each star is sporting a New Era fitted caps of their respective teams. Robinson shows his support for the Sox, while Offerman prefers the Cubs. Offerman also claims he would go as far as willingly fight five bears for the Cubs to win the World Series.
Their hilarious back and forth between the stars makes the viewer almost forget that this is an advertisement for the New Era fitted caps slyly produced by the The Brooklyn Brothers agency.
This windy-city showdown is based on the rivalry between the city’s two baseball team. Each star is sporting a New Era fitted caps of their respective teams. Robinson shows his support for the Sox, while Offerman prefers the Cubs. Offerman also claims he would go as far as willingly fight five bears for the Cubs to win the World Series.
Their hilarious back and forth between the stars makes the viewer almost forget that this is an advertisement for the New Era fitted caps slyly produced by the The Brooklyn Brothers agency.
Trend Themes
1. Celebrity Baseball Fan Ads - Disruptive innovation opportunity: Collaborating with celebrities to create humorous advertisements focused on sports rivalries.
2. Chicago Baseball Rivalry - Disruptive innovation opportunity: Developing marketing campaigns that leverage the passionate rivalry between the Chicago White Sox and Chicago Cubs.
3. New Era Fitted Caps - Disruptive innovation opportunity: Creating unique and stylish fitted caps that appeal to fans of different sports teams.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Exploring new ways to engage audiences through celebrity-driven ad campaigns.
2. Sports Merchandise - Disruptive innovation opportunity: Designing and producing high-quality, team-specific merchandise, such as fitted caps, to tap into the loyalty of sports fans.
3. Entertainment - Disruptive innovation opportunity: Incorporating humor and popular culture references into advertising to capture the attention of consumers.
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