New Era by You Encourage Consumers to Be Their Own Designer
Matt Ho — January 6, 2012 — Pop Culture
References: newerabyyou & hypebeast
It's a little surprising it has taken this long for the New Era by You to launch, but the brand is now finally encouraging consumers to be their own designer with this new program.
New Era has launched contests before for cap customizations, but the winning cap never goes on sale and all are created for artistic purposes only. The brand is now allowing consumers to put their own stamp on two models: the 59Fifty and the 9Fifty Snapback. The New Era by You site has a program that will allow an individual to pick different sections of the hat and fully customize it to their liking. Once it's done, people can upload their caps and have others rate it.
If you've ever wanted to put a creative mark on a cap, this is the chance to do it.
New Era has launched contests before for cap customizations, but the winning cap never goes on sale and all are created for artistic purposes only. The brand is now allowing consumers to put their own stamp on two models: the 59Fifty and the 9Fifty Snapback. The New Era by You site has a program that will allow an individual to pick different sections of the hat and fully customize it to their liking. Once it's done, people can upload their caps and have others rate it.
If you've ever wanted to put a creative mark on a cap, this is the chance to do it.
Trend Themes
1. Cap Customization - Disruptive innovation opportunity: Develop an online platform that offers personalized cap customization services with a wide range of design options.
2. Consumer-led Product Design - Disruptive innovation opportunity: Create a platform that allows consumers to design and customize products beyond caps, such as sneakers, clothing, or furniture.
3. Crowdsourced Product Evaluation - Disruptive innovation opportunity: Build a platform where consumers can upload their customized products for others to review and rate, providing valuable feedback for both consumers and manufacturers.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Integrate technology into the fashion industry to enable personalized and on-demand customization of various fashion items.
2. E-commerce - Disruptive innovation opportunity: Develop an e-commerce platform that specializes in customizable products, creating a tailored shopping experience for consumers.
3. Product Development - Disruptive innovation opportunity: Implement crowd-driven product development strategies that empower consumers to participate in the design process and create unique products.
2.8
Score
Popularity
Activity
Freshness
