The New ebay Will Give Shoppers a Better Online Experience
Janelle Savel — March 19, 2014 — Business
References: theguardian
eBay recognizes that shoppers want to purchase their products quickly and easily and avoid the fuss and avoid the vexation of shopping malls and the new eBay was designed to better benefit shoppers.
eBay reviewed previous transaction histories to understand what is important to buyers and what inclines them to make their purchase decisions. Furthermore, eBay also focused on how to make shoppers return to its site, and the changes it will need to incorporate in order to make that happen. The new platform puts the customer's needs first, with a personalized homepage, easy-to-scan search results, an at-a-glance item page, two-click checkout and more selling power in one's eBay profile.
The new eBay will give buyers a better experience every time they visit the site; eBay is changing the precedent of online shopping and creating competition with its competitors to ensure that customers will continue to feel loyal and ultimately enjoy its in-home shopping experience.
eBay reviewed previous transaction histories to understand what is important to buyers and what inclines them to make their purchase decisions. Furthermore, eBay also focused on how to make shoppers return to its site, and the changes it will need to incorporate in order to make that happen. The new platform puts the customer's needs first, with a personalized homepage, easy-to-scan search results, an at-a-glance item page, two-click checkout and more selling power in one's eBay profile.
The new eBay will give buyers a better experience every time they visit the site; eBay is changing the precedent of online shopping and creating competition with its competitors to ensure that customers will continue to feel loyal and ultimately enjoy its in-home shopping experience.
Trend Themes
1. Personalized E-commerce - The trend of personalizing e-commerce platforms to cater to individual customer preferences and needs creates opportunities for disruptive innovation in online shopping experiences.
2. Streamlined Checkout - The trend of implementing easy and quick checkout processes in online retail opens up opportunities for disruptive innovation in reducing friction and increasing customer satisfaction.
3. Customer-centric Design - The trend of prioritizing customer needs and creating user-friendly interfaces empowers disruptive innovation in enhancing the overall online shopping experience.
Industry Implications
1. E-commerce - The e-commerce industry can embrace personalized platforms, streamlined checkout processes, and customer-centric design to revolutionize the way customers shop online.
2. Online Retail - The online retail industry can adopt personalized e-commerce platforms, streamlined checkout processes, and customer-centric design to differentiate from competitors and attract loyal customers.
3. User Experience Design - The user experience design industry can contribute to disruptive innovation by incorporating personalization, streamlined checkout, and customer-centric design principles in e-commerce platforms.
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