Cesar's The West Highland Herald Shares Headlines for Hounds
Going Like Sixty — March 31, 2009 — Marketing
References: cesar
A new national newspaper is making a city-by-city roll out. The West Highland Herald in partnership with Cesar Brand dog food will be printed and passed out at high traffic locations in major cities. The West Highland Herald is a niche newspaper which will portray the world from a small dog’s point of view.
Dogs have been drooling for their own point of view, and Cesar with BBDO Advertising is happy to provide this new service. The dog food company had this to say about the newspaper:
The newspaper will be available in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, Phoenix, and San Francisco.
Dogs have been drooling for their own point of view, and Cesar with BBDO Advertising is happy to provide this new service. The dog food company had this to say about the newspaper:
“CESAR Canine Cuisine recognizes the companionship that a small dog brings to its owners, and wanted to provide a gourmet meal for every possible dining experience,” said Anne Herrington, Director of Marketing for CESAR Brand. “Our research indicates that breakfast time can be a bonding experience for small dogs and their owners, and what better way to show your small dog you love them, then to offer a special breakfast meal prepared exclusively for them.”
The newspaper will be available in Atlanta, Chicago, Dallas, Los Angeles, Miami, New York, Phoenix, and San Francisco.
Trend Themes
1. Niche Pet Newspapers - The West Highland Herald introduces a new trend of niche newspapers targeting specific pet demographics, opening up opportunities for advertisers to reach highly targeted audiences.
2. Pet-focused Advertising Partnerships - Cesar's collaboration with The West Highland Herald showcases the potential of partnerships between pet food companies and media outlets to create innovative advertising opportunities tailored to pet owners.
3. Canine Point of View - The West Highland Herald's portrayal of the world from a small dog's perspective taps into the growing demand for unique and entertaining content, presenting opportunities for content creators to explore alternative perspectives.
Industry Implications
1. Pet Food - The collaboration between Cesar and The West Highland Herald highlights a disruptive innovation opportunity for pet food companies to align their brands with pet-focused media to increase brand visibility and attract target customers.
2. Advertising - The rise of niche pet newspapers like The West Highland Herald offers advertising professionals an avenue to explore untapped market segments and develop creative campaigns that resonate with pet owners on a more personal level.
3. Media Publishing - The concept of presenting news from a dog's perspective, as seen in The West Highland Herald, opens up possibilities for media publishers to create unique content and engage audiences by delivering fresh and entertaining narratives.
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