New Dating App 'Lively' Lets Users Add Video to Their Profile
Erica Francis — July 19, 2016 — Lifestyle
New dating app 'Lively' is a perfect mix of popular social media apps like Tinder, Instagram and Snapchat. The app developed by 'Zoosk' allows users to create personal stories for their profiles by adding videos and photos into a transitioning slideshow.
While perusing through dating profiles, users can view the stories of potential mates who are nearby. If they like the person, they simply tap the heart at the bottom of the screen. Users will only be matched if both parties select the heart for each other.
The interface to add photos and videos is similar to Instagram, the viewing aspect of stories is just like Snapchat, whilst the location-based matching platform is pretty much like Tinder. By converging aspects of popular social apps, Lively has the potential to gain momentum as a viable dating platform for Millennials.
While perusing through dating profiles, users can view the stories of potential mates who are nearby. If they like the person, they simply tap the heart at the bottom of the screen. Users will only be matched if both parties select the heart for each other.
The interface to add photos and videos is similar to Instagram, the viewing aspect of stories is just like Snapchat, whilst the location-based matching platform is pretty much like Tinder. By converging aspects of popular social apps, Lively has the potential to gain momentum as a viable dating platform for Millennials.
Trend Themes
1. Video-integrated Dating Apps - The trend of integrating videos into dating apps can enhance user profiles and improve the overall online dating experience.
2. Social Media-inspired Dating Apps - The trend of combining features from popular social media platforms like Instagram and Snapchat into dating apps offers a new way for users to connect and engage with potential matches.
3. Location-based Matching Platforms - The trend of using location-based algorithms, similar to Tinder, in dating apps provides users with a convenient way to find nearby matches.
Industry Implications
1. Online Dating Industry - The online dating industry can benefit from incorporating video integration and features inspired by popular social media platforms into their apps, attracting more users and enhancing user experience.
2. Social Media Industry - The social media industry can explore opportunities to collaborate with dating apps and incorporate dating-specific features into their platforms, attracting a new user base and expanding their reach.
3. Mobile App Development Industry - The mobile app development industry can take advantage of the trend of video-integrated dating apps, offering their expertise to help dating app companies create innovative user experiences and attract a larger user base.
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