This New Board Game Focuses on Challenging Cultural Struggles
Alyson Wyers — December 22, 2017 — Tech
References: nashra.co & springwise
This new board game helps females "confront the struggles of an Arranged Marriage and other South-Asian cultural norms such as skin whitening, secret boyfriends, and dowries." Created by Nashra Balagamwala, 'Arranged' makes having challenging conversations around these topics easier. The aim is to make girls and women feel more confident with these struggles and their possible impact.
The new board game takes a lighthearted approach to the serious subject of unwanted marriage. Playing the game involves avoiding the tireless efforts of a matchmaking aunty, who attempts to marry off teenage girls to any and every eligible bachelor. With an objective to avoid a loveless marriage, players employ tactics such as being seen at the mall with other boys, gaining weight and discussing having a career.
The new board game takes a lighthearted approach to the serious subject of unwanted marriage. Playing the game involves avoiding the tireless efforts of a matchmaking aunty, who attempts to marry off teenage girls to any and every eligible bachelor. With an objective to avoid a loveless marriage, players employ tactics such as being seen at the mall with other boys, gaining weight and discussing having a career.
Trend Themes
1. Challenging Board Games - The emergence of board games aimed at challenging cultural struggles presents opportunities for innovative designs and strategies in the board gaming industry.
2. Socially Conscious Gaming - Socially conscious gaming is a trend on the rise, with potential for addressing cultural and societal issues through interactive game play.
3. Cultural Empowerment Initiatives - Increasing cultural empowerment initiatives, including the creation of board games like Arranged, can provide consumers with further opportunities for self-discovery and personal growth.
Industry Implications
1. Board Gaming Industry - The development of board games with a social message presents opportunities for collaboration and innovation within the board gaming industry.
2. Education and Intervention Services - Arranged and other culturally sensitive board games have potential for adoption in education and intervention services.
3. Entertainment Industry - The emergence of socially conscious entertainment content is a potential growth area for the entertainment industry.
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