These New Air Max 97s Boast a Clean Blue Colorway
Riley von Niessen — March 8, 2018 — Fashion
Sneakerheads who have a fascination with Nike's classic silhouettes are now able to get their hands on a new Air Max 97 colorway, which has been dubbed the 'Pumice/Racer Blue.'
The sneakers feature the silhouette's classic wavy designs, which decorate the uppers in a statement fashion. The colorway starts with an icy hue of baby blue at the tops of the uppers, which takes on a more grayish hue as it edges closer to the chunky white soles. The soles are finished off with some transparent accents, which also have a blue tinge to them, as well as a black outsole that helps to maintain a clean look.
Nike's Swoosh branding is included in a deep hue of electric blue on the sides of the uppers, as well as on the tongues.
The sneakers feature the silhouette's classic wavy designs, which decorate the uppers in a statement fashion. The colorway starts with an icy hue of baby blue at the tops of the uppers, which takes on a more grayish hue as it edges closer to the chunky white soles. The soles are finished off with some transparent accents, which also have a blue tinge to them, as well as a black outsole that helps to maintain a clean look.
Nike's Swoosh branding is included in a deep hue of electric blue on the sides of the uppers, as well as on the tongues.
Trend Themes
1. Revitalized Classic Sneaker Silhouettes - Opportunity for sneaker brands to create new colorways and designs for classic silhouettes, attracting sneakerheads and collectors.
2. Bold and Statement Colorways - Market demand for sneakers with unique and eye-catching color combinations, providing opportunities for brands to experiment and stand out.
3. Transparent Accents and Materials - Growing popularity of sneakers featuring transparent elements, presenting opportunities for innovative designs and material applications.
Industry Implications
1. Footwear and Sneaker Industry - Opportunity for shoe manufacturers to capitalize on the demand for revitalized sneaker models and create new colorways for classic silhouettes.
2. Fashion and Streetwear Industry - Opportunity for fashion and streetwear brands to collaborate with sneaker manufacturers to release limited edition sneaker models with bold colorways and unique designs.
3. Material and Textile Industry - Opportunity for material and textile suppliers to develop innovative transparent materials for sneakers, catering to the market demand for unique and statement-making designs.
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