Nike Gives the Air Max 97 an Atlantic Blue Tonal Update
Nike prepares to celebrate the 25th anniversary of its iconic Air Max 97 sneaker model and honors the special milestone with the new Atlantic Blue colorway to join the roster. The silhouette was originally designed with inspiration drawn from the Japanese bullet train and has gone through a plethora of iterations since.
The new colorway blends together a Neon palette along with Atlantic Blue all across the shoe. The base is made from a silver 3M mesh base for a shining touch as black is applied on top. This can be seen in the tongue sections, the pull tabs, and the mudguards of the shoe. Cool blue is then detailing the upper as Voltage Yellow makes up the heel tabs and other branding details.
Image Credit: Nike
The new colorway blends together a Neon palette along with Atlantic Blue all across the shoe. The base is made from a silver 3M mesh base for a shining touch as black is applied on top. This can be seen in the tongue sections, the pull tabs, and the mudguards of the shoe. Cool blue is then detailing the upper as Voltage Yellow makes up the heel tabs and other branding details.
Image Credit: Nike
Trend Themes
1. Anniversary Sneaker Collections - Brands can develop special collections to commemorate significant milestones and limited edition colorways to attract sneakerheads and collectors.
2. Incorporation of Vibrant Colors - Sneaker brands can experiment with bold and contrasting color palettes to appeal to younger generations and fashion-conscious consumers.
3. Innovative Design Iterations - Sneaker companies can make incremental changes and design improvements to iconic shoe models to extend the product's lifecycle and maintain consumer interest.
Industry Implications
1. Footwear Manufacturing - Companies in the footwear industry can invest in innovation and new materials to improve product design and performance.
2. Sportswear Retail - Retail outlets can diversify their offerings by carrying popular sneaker brands and creating strategic partnerships with manufacturers.
3. Fashion and Apparel - Fashion brands can collaborate with sneaker companies to create limited edition collections and capitalize on the popularity of streetwear.
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