Virtue Worldwide is a New Ad Agency from Vice Media
Michael Hemsworth — January 27, 2017 — Business
Launched by Vice Media, Virtue Worldwide is a new ad agency created to combine the brand's recent acquisitions as well as its in-house creative capabilities. The new endeavor aims to be an agency that will help to market TV and digital content in a way that is focused towards young consumers like Millennials, Gen Xers and beyond.
Virtue Worldwide will operate out of an office in Brooklyn with a team of 450 people. The new ad agency will bring a cohesive experience to the advertising world that is focused on the changing consumer market in order to stay adaptable and relevant. The new business from Vice Media will be headed by chief executive Lars Hemming Jorgensen.
Virtue Worldwide will operate out of an office in Brooklyn with a team of 450 people. The new ad agency will bring a cohesive experience to the advertising world that is focused on the changing consumer market in order to stay adaptable and relevant. The new business from Vice Media will be headed by chief executive Lars Hemming Jorgensen.
Trend Themes
1. Millennial Marketing - Opportunity for disruptive innovation in developing advertising strategies that specifically target and resonate with the millennial consumer segment.
2. Digital Content Marketing - Disruptive innovation opportunity in leveraging digital platforms to create and distribute engaging content for advertising purposes.
3. Integrated Advertising Agency - Opportunity for disruptive innovation in building a holistic agency that seamlessly combines different creative capabilities and acquisitions to provide comprehensive marketing services.
Industry Implications
1. Advertising - Opportunity for disruptive innovation in the advertising industry to cater to the demands and preferences of millennials and young consumers.
2. Media - Opportunity for disruptive innovation in media industry by creating targeted advertising strategies and content to reach millennial and Gen X audiences.
3. Marketing - Opportunity for disruptive innovation in marketing industry by developing innovative approaches to connect with the millennial consumer market.
6.1
Score
Popularity
Activity
Freshness
