Never Fully Dressed is A UK-Based Clothing Brand Debuting in the US
Grace Mahas — January 5, 2023 — Fashion
References: neverfullydressed
Never Fully Dressed is a UK-based clothing brand with a focus on bright, colorful prints and multi-wear pieces. Founded by female entrepreneur Lucy Aylen, the brand offers a range of clothing in sizes ranging from US 2-20 and aims to make customers feel confident and amazing. In the past year, Never Fully Dressed has made a splash in the US market with pop-up stores in Los Angeles and New York, and the brand is poised for even more expansion in the coming year.
Currently, Never Fully Dressed can be found at Nordstrom, ASOS, and on their own ecommerce site, which features affiliate links. With a wide range of options available, the brand has something to fit almost any style theme. Whether you're looking for bold and bright prints or classic staples, Never Fully Dressed has something for you. Keep an eye out for more information on the brand's plans for the US market in 2023.
Currently, Never Fully Dressed can be found at Nordstrom, ASOS, and on their own ecommerce site, which features affiliate links. With a wide range of options available, the brand has something to fit almost any style theme. Whether you're looking for bold and bright prints or classic staples, Never Fully Dressed has something for you. Keep an eye out for more information on the brand's plans for the US market in 2023.
Trend Themes
1. Inclusive Fashion - There are opportunities for fashion brands to expand their size range and offer inclusive clothing options.
2. Multi-wear Clothing - Creating versatile pieces that can be worn multiple ways can appeal to customers looking for value and sustainability.
3. Pop-up Stores - Pop-up stores can be a way for fashion brands to generate buzz and test new markets without committing to permanent retail spaces.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to become more inclusive by expanding their size ranges and offering a wider variety of styles.
2. Retail Industry - Retailers can benefit from creating sustainable fashion options and utilizing pop-up stores as a way to generate buzz and test new markets.
3. E-commerce Industry - E-commerce platforms can provide a way for smaller fashion brands to reach a wider audience and compete with larger, more established brands.
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